On The Throne With Toni Daley


We are so honored that Toni Daley included us in her Support A Sista campaign.  We interviewed her to learn more about this fabulous woman and her goal to encourage the natural hair community to support a sista.

Tell us about yourself.

I'm Toni Daley of ToniDaley.com.  I'm from Toronto, Canada born and raised.

What inspires you? 

I draw inspiration from many things; natural hair; beauty; my family and husband.


Who is your favorite “shero” and why?

I'd say my "shero" would be Beyonce.  I've always admired her beauty, her drive, her humility, and the way she seems to balance such a demanding career and family effortlessly.

What song always gets you on the dance floor? 

Anything by Beyonce :)

If a reality show were being made about you, what would its title be and why?

It would likely be called Toni vs The Boy. The Boy is my husband's pet name, we've been together for 15 years and are pretty competitive…..about everything, lol.

How long have you been designing accessories and how did you get started? 

I've been designing accessories for years now.  I am a self proclaimed earring junkie and if I couldn't find an earring to go with a certain outfit, I'd just make it myself! That turned into friends and family asking me to make them earrings as well, and eventually strangers on the street so I figured…why not?

Tell us about the Support A Sista campaign. 

The Support A Sista campaign is a call to action among black women to make a conscious effort to spend our money in our community first.

What inspired you to start the campaign?

I've been doing "Sista Owned Hauls" on my YouTube channel for about 2 years now where I showcase various wares from fellow black female entrepreneurs.  I found that there is quite a loving camaraderie within the YouTube natural hair community that is quite apparently missing in "the real world"  I started doing the hauls in hopes of spreading some of that camaraderie around. When I had a run in with a company that left a bad taste in my mouth I decided to take the Sista Owned Hauls to the next level and start a call to action from black women everywhere.

What impact do you hope to have with the campaign, and what impact has it had thus far? 

I'm hoping that the campaign will cause black women to take a deeper look at where we spend our money and why. It's about self reflection and self love.  We are capable of doing so much for for each other, and we should want to.

If you could share one word of advice with a fellow entrepreneur or another person working to accomplish a goal, what would it be?

Never be afraid to ask for help.


Youtube: YouTube.com/ToniDaley80

Website(s): ToniDaley.com & SupportaSista.com

Instagram: @tonidaley

Twitter: twitter.com/tonidaley

Facebook: Facebook.com/ToniDaley80


Thank you for including us in your campaign Toni!

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